After months of COVID-19 related setbacks, Disney’s new live action Mulan skipped it’s theatrical release in the U.S. and only became available to stream on Disney Plus with a a digital purchase fee of $30.00.
Now, preliminary data shows that the ‘Mulan’ release has prompted a huge spike in Disney Plus app downloads.
Sensor Tower, an app download research firm, says Disney Plus downloads spiked 68% from Friday, Sept. 4 through Sunday, Sept. 6, compared to one weekend prior. Consumer spending in the Disney Plus app also spiked 193%, due to customers paying the $30 ‘Mulan’ fee.
If you want to avoid that extra $30 fee, you can wait until Dec. 4, when Mulan becomes free to all Disney Plus subscribers.
Mulan is based on the Chinese legend of Hua Mulan and follow a young woman in China who poses as a man to take the place of her ailing father in the war against the Huns.